Why You Should Own a Rolex

For decades, it has been the ultimate symbol of status for men: the Rolex watch. Today it is one of the most collectible and commonly worn watches to demonstrate your style, and the name is synonymous with expensive watches. Any man that is looking for a timepiece that will last for years and provide style and substance, a Rolex is a great investment.

Timeless Style

To the novice watch collector, each Rolex might look almost exactly the same. Seasoned Rolex collectors, however, can pick out the subtle differences from one year to the next. The Rolex brand has never been known for dramatic changes or styles—each year they might make small adjustments to improve the quality of the watch—but over time it has remained relatively the same.

Lifelong Value

While almost nobody would say they purchased their Rolex because it was the trendy style, one of the main reasons to purchase these timepieces is their long-term value. Compared with many other luxury watches, Rolex will keep its value throughout your life. Whether you decide to sell it later and get a different luxury watch, or you simply want something of value to be able to pass along to your children, a Rolex is a sound investment.

Intricately Crafted

The Swiss have long been known for their timepiece craftsmanship, and Rolex is perhaps at the pinnacle. You may not be aware that it takes an entire year to make a single Rolex watch—beginning with shaping the parts for the case to testing the accuracy of the finished piece—a process that ensures that each of the one million watches that comes from one of its four manufacturing facilities will have only the highest quality.

They also make almost every piece of the watches in-house, including cases, bracelets, bezels, dials, movements, and even the gold (melted and mixed in large kilns, and heavily guarded). The steel used, while more expensive and difficult to manufacture, is more corrosion- and rust-resistant, and will hold polish better over time.

Every watch has a significant portion assembled and tested by hand, and while some of these processes could technically be automated, Rolex long ago learned that a trained human eye was better than a machine at detecting problems. This check, re-check, and check again mentality means that for the most part, if a Rolex fails, it will do so before it leaves the factory.

With such a high value, it’s no secret that there are plenty of manufacturers out there trying to take advantage of buyers by selling fake Rolex, so if you do want to make an investment in a classic and stylish timepiece, make sure you purchase from a reputable Salt Lake City jewelry store.